Interviews from the world of literature!

Michael D. McClellan sits down with acclaimed Hollywood director Jonathan Lynn, whose films include “Clue,” “My Cousin Vinny,” “The Distinguished Gentleman,” and “The Whole Nine Yards.” Jonathan is also the best-selling author of “Yes Minister” and “Yes, Prime Minster,” which have sold more than 1 million copies and have sat atop the “London Sunday Times” bestseller list. Jonathan has directed some of the biggest names in acting, including Joe Pesci, Marisa Tomei, Charlize Theron, Bruce Willis, Matthew Perry, Michael J. Fox, Beyoncé, Cuba Gooding, Jr., Jeff Daniels, and Eddie Murphy.

Check it out on the FifteenMinutesWith YouTube Channel!

Written By: Michael D. McClellan |

Write what you know.

That shopworn idiom has served many an author well, launching the prolific careers of modern-day novelists such as John Grisham, who pivoted from law and legislature to pen The Firm, and Agatha Christie, who grew up hooked on Sherlock Holmes, and whose 78 crime novels have sold 2 billion copies. It’s also a formula that John DeDakis has used to great effect, the journalist-turned-novelist drawing inspiration from time spent in Washington’s political orbit to craft a series of critically-acclaimed books that feature his strong-minded protagonist, Lark Chadwick. DeDakis also plumbs the unimaginable pain in his personal life – the suicide of his sister, and the loss of a son to an accidental heroin overdose – to infuse both plot and character with the kind of rocket fuel that makes putting down his books damned near impossible.

Scholarly in wire-rimmed spectacles, with a kind face and tufts of thinning gray hair, DeDakis’ 44 years as a journalist represent the foundation stone on which his literary career is built. His most recent novel, Fake, is a reflection of our nation’s politically-polarized zeitgeist, an America cut into two distinct halves, the news that we consume dismissed by the other side with immediate and overwhelming skepticism. If Trump’s four years in office did anything, it accelerated the growing divide between us, weaponizing social media to tear at the very fabric of our democracy. DeDakis cleverly taps into this mistrust. Fake opens with popular First Lady Rose Gannon dying suddenly (and mysteriously) during an interview with White House correspondent Lark Chadwick, thrusting Lark into a media-bashing frenzy fueled by fake news. As she works to uncover the truth, she soon finds herself the target of personal attacks. The book’s premise shines a spotlight on the disruptive power of fake news, and DeDakis proves himself up to the task: Fake is the rare thriller that lives up to the billing, a tension-filled page-turner that ups the ante in a genre overrun with hype.


Despite his literary success, John DeDakis is anything but an overnight sensation. He’s a grinder who got his start working in radio and television newsrooms in Wisconsin, Germany, Virginia, Washington, D.C., and Atlanta. He’s interviewed the legendary Alfred Hitchcock, covered President Ronald Reagan, and worked closely with CNN’s Wolf Blitzer. His career as a journalist came first, an opening act that spanned four decades before transitioning into his current gig as an award-winning novelist. It took him 10 years to publish his first book, Fast Track, which would serve as the connective tissue between one career based on facts, and another steeped in fiction. Surprisingly, the neophyte novelist chose to write from a female’s point-of-view, even though he’d never attempted anything like that before.

“To my astonishment – and relief – I discovered that writing in a female voice wasn’t as hard as I expected,” DeDakis says. “Beginning with my mother, I’ve always found it easier to talk with women than with men because, in my experience, women are much more open and nuanced about expressing their emotions. I’m fascinated by the stories they tell, and the way they tell them. Lark Chadwick came to me naturally, which was a pleasant surprise.”

DeDakis is from Wisconsin. His father was a lawyer, and DeDakis cut an incongruous figure against the backdrop of the Vietnam War, dreaming of a political career despite his generation’s strong antigovernment sentiment. The investigative journalist in him was also apparent early on: DeDakis was equally comfortable debating how to remedy the forlorn landscape of Detroit’s drug-infested, decaying East Side, with its houses charred by arson, sagging porches, and front lawns turned to thickets of brown weeds, as he was weighing whether to send American soldiers to fight and die in the jungles of Vietnam. He took this curiosity with him to the University of Wisconsin-Madison, where he volunteered at a campus radio station. Not only did he get his first taste of reporting, he also tasted tear gas while covering an anti-war riot in the wake of the Kent State massacre. Vietnam, it seemed, was everywhere. With the prospect of being drafted looming, DeDakis decided to enlist in the Army.

“I figured it gave me more control over my future,” he says. “I might still end up in Vietnam, but there might be options available other than combat.”

Photo by Lisa Strickland

Surprisingly, DeDakis found himself shipped off to Germany at the eleventh hour. His time as a campus reporter paved the way for him to spend the next two-plus years working for the military’s radio and television wing in Frankfurt. It was here that he interviewed Alfred Hitchcock. The 40-minute one-on-one with the five-time Academy Award nominee sealed the deal on a career path. Returning stateside in 1974, DeDakis resumed his pursuit of a BA in Journalism from the University of Wisconsin-Madison, earning the degree three years later. From 1976 to 1983, DeDakis was a reporter at WMTV (NBC-15) in Madison, a just-the-facts-ma’am journalist covering energy and transportation issues. Then, from 1983 to 1988, DeDakis was a General Assignment correspondent with CBN News in Virginia Beach, Virginia. Fortuitously, DeDakis was CBN’s White House correspondent during the last three years of Ronald Reagan’s presidency. In addition to interviewing Reagan, he also interviewed former president Jimmy Carter.

“I might not have known it at the time, but that period in my life really set the stage for the fiction writing that I would do later,” DeDakis reflects. “Because I’d spent time in the White House, I knew some of the challenges that Lark would face in her own career.”

In 1988, DeDakis jumped at the chance to work as a writer at CNN, the network then in its eighth year of existence. He moved to Atlanta, and nine months later was promoted to editor. It was the start of a long and distinguished career at the news channel, one that would provide fertile ground for the development of Lark Chadwick.

“My time at CNN was invaluable when it came to character development,” DeDakis says. “Lark expects the truth, although she rarely gets it. There were so many things I learned at CNN that really fed into who Lark is. I started writing Fast Track in 1995 while I was at CNN, Atlanta. It took 10 years get that first book published.”

DeDakis moved to D.C. in 2005, taking the job of editor for Carol Costello’s show, CNN Daybreak. Daybreak was cancelled almost as soon as he arrived in town, and DeDakis was reassigned to a new show, The Situation Room with Wolf Blitzer, which began airing around the time that Hurricane Katrina hit. The Situation Room found an immediate audience, and DeDakis found his groove. He worked his way up to Senior Copy Editor for the unflappable Blitzer, working on a daily basis with the man who’d reported on everything from the withdrawal of PLO and Syrian forces in Beirut, to the first Israeli-Egyptian peace conference in Egypt.

“It was a great experience,” DeDakis says. “Wolf was a well-respected name in the industry, and someone with a reputation for doing things the right way. He’s someone that I’m sure Lark would admire greatly.”

Write what you know.

When John DeDakis’ sister, Georgia, committed suicide in 1980, she was just 38-years-old. Bright and articulate, Georgia could have been a concert pianist or a surgeon. Instead, she decided to take her own life. This isn’t the sort of pain that DeDakis had expected to plumb when he started to write Fast Track, but he soon found himself drawn back to the Georgia’s death, revisiting that dark day and its aftermath.

Fast Track introduces the world to Lark Chadwick, a young woman searching for purpose as she solves the mystery surrounding the car-train collision that orphaned her as an infant. Because the novel deals redemptively with issues of suicide, DeDakis had no choice but to follow the breadcrumbs back to his past. Part of what makes Fast Track so compelling is DeDakis’ willingness to meet these demons head-on. Reading Fast Track, we’re reminded that suicide doesn’t discriminate: Fashion designer Kate Spade appeared to have it everything – worldwide appeal, a successful brand, and, most of all, a beautiful, 13-year-old daughter. She hanged herself anyway. That DeDakis would venture back to such a horrific event in his own life is at once brave and ambitious.

Photo courtesy John DeDakis

“It was an emotional journey,” DeDakis says. “Survivors of someone who commits suicide go through the trauma, which is overwhelming, and then are left to deal with the stigma, shame, and isolation that comes next. Once I got to the place where I was ready to tackle the material, the process of writing Fast Track became cathartic for me.”

The car-train collision in Fast Track also pulls directly from DeDakis’ past. In 1959, he witnessed a car-train collision in Chadwick, Illinois. The crash killed three people, including 11-year-old Raymond Stage, two years older than DeDakis at the time. DeDakis named his protagonist after the town.

“That first book really set the stage for everything that’s followed,” he says. “Lark has been at the center of the other books I’ve written. It’s been quite the journey so far.”

Write what you know.

In 2016, John DeDakis released his fourth book, Bullet in the Chamber, which draws heavily on his own experience as a White House correspondent covering the last three years of Ronald Reagan’s presidency. It also draws upon his grief following the fatal heroin overdose of his youngest son, Stephen, in 2011.

“The book’s title and the cover image of a bullet in a syringe reflect my belief that a pusher who sells a fatal dose of heroin should be charged with second-degree murder, because it’s like selling a pistol with one bullet in the chamber to a person who will use it to play Russian roulette.”

John DeDakis and his son, Stephen
Photo courtesy John DeDakis

In Bullet, Lark once again finds herself at the wrong place at the right time: Front-row center when the White House press briefing room is suddenly attacked. The president is missing, the first lady’s life is at risk, and Lark’s personal life is falling apart when the man she loves disappears. What unfolds is a story about journalistic integrity – and skullduggery – at the highest level. The tightly-written page-turner has received wide acclaim, winning numerous awards.

“In this book, I fictionalize Stephen’s story and pour it into a thriller about drugs, drones, and journalism told from the point of view of my long-time protagonist” DeDakis says. “It wasn’t something that I took lightly.”

Bullet reminds us that the opioid epidemic in the United States is no longer relegated to places like Atlanta’s Bluff neighborhood, notorious for its gangs and its open-air heroin market, where dealers swarm unfamiliar cars looking for new customers. Opioids have rolled through Middle America, decimating entire towns and snuffing out some of our best and brightest, killer drugs omnipotent in their reach and godlike in their sway over the addicted.

“Stephen had an emergency room experience that revealed he’d been using heroin, DeDakis says. “Up until then he’d hidden it very well.”

When Stephen borrowed his dad’s car and went missing in 2011, a parent’s worst fear was realized.

“When he disappeared, it was out of character for him, so I was pretty sure heroin was a factor,” DeDakis says. “As a parent, part of you goes into denial mode when something like that happens, but as each day passed it became harder to hold onto hope.”

Stephen’s body was found a week later, leaving DeDakis devastated. After years of grief therapy, DeDakis decided to incorporate the traumatic experience into Bullet.

“Part of the reason I wrote Bullet was for the catharsis of it. I found a way to take Stephen’s story and imbue it into the ongoing series that I’d written.”

Write what you know.

John DeDakis retired from CNN in 2013. He’s won an Emmy for his role in CNN’s coverage of the 9/11 terror attacks. He’s published 5 novels, teaches writing, edits manuscripts, and is currently working on his memoir. Oh, and Fake likely won’t be the last we see of Lark Chadwick. There are ideas rolling around, characters being developed, plot twists calling his name.

Wolf Blitzer and John DeDakis
Photo courtesy John DeDakis

The journalist-turned-novelist is a natural-born storyteller, and his female protagonist is itching for more adventure.

That’s good news for the rest of us.

Let’s go back to your roots. What was life like in Wisconsin?

Life doesn’t always turn out the way you expect, and that’s what I tell all my writing students. In journalism, we call it a story. In real life, it’s usually a crisis. In fiction, it’s a plot twist. We all have those plot twists that cause our life to go in new and unexpected directions.

In my case, the plan was to go into politics. My dad was a lawyer, he and I were going to go into practice together, and I was going to use law as a stepping stone to a political career. And, if my career trajectory had turned out the way I had intended, I would have been the guy sworn in on the Capitol steps in 2008 instead of that guy from Kenya – or whatever country Trump falsely accused President Obama of coming from. But, for the good of the country, I changed direction and didn’t become our nation’s 44th president [laughs].


You came of age just as the Vietnam War was heating up.

In 1968, I went to the University of Wisconsin. The Vietnam War was a big deal. It was in an all the papers. Whenever I’d go to class, I was bombarded with viewpoints from both the left and the right, and I was pressured to take a position, either for or against the war. What annoyed me was that the rhetoric was so overheated. I just knew that whoever was trying to spin me was leaving out something salient that would undermine their position. So, I was always suspicious of both the left and the right.

I was in a lot of bull sessions about the war, and I always walked away with more questions than answers. I’d argue the right-wing line of my Nixon republican parents, and when I was at home on Thanksgiving, I’d argue the left-wing line I was hearing in school. When I was alone, I was confused. I volunteered at a campus radio station, because it seemed to me journalism was a good perch to sit on to sort it out. I covered an anti-war riot after Kent State and got tear gassed. When my parents learned that their little boy had gotten gassed, they encouraged me to transfer to a smaller school.


Did you fight in the war?

There was a draft back then, which was one of the reasons that the Vietnam War was so controversial. If your draft number was below 150, then you could get plucked from campus and thrown into the jungles of Vietnam. My number was 14, but I had a student deferment, which meant that I was okay for a while at least.

I transferred to the University of Wisconsin-Madison. Playboy magazine had voted it the No. 1 party school in the country, and I saw it as my personal mission to be the No. 1 partier [laughs]. I didn’t succeed, but I did such a good job of trying. My GPA was so low that I lost 20 credits and my student deferment when I transferred. That’s when I decided to enlist in the Army to avoid the draft and have more control over what I could do.

Two weeks before I was to be shipped out to Vietnam, my orders were changed to Germany. I spent the next two-and-a-half years at the headquarters of the American forces’ radio and television network in Frankfurt, Germany, doing interviews for a special events radio unit. One of the first interviews I did was with this guy named Alfred Hitchcock. I discovered what I was good at and what I loved, so when I got out of the Army and went back to journalism school.


You worked as a White House correspondent. How did that help you in writing your most recent book, Fake?

Well, it helps to have been there. You understand how much of a bubble the president is really in, and how tightly controlled the access is to the president. I mean, not every reporter can get into the Oval Office. When there’s a presidential event, it’s handled by a pool of reporters that rotate. I don’t think a lot of people realize that. There’s someone from a wire service, someone from a television network, someone from a radio network, and a still photographer. It’s a very tightly held group of people, and it rotates on a daily basis. Access to certain things is tightly controlled and extremely limited.

There are other things I observed from having been there. For example, the briefing room is very small. It only seats 50 people, and anything else is standing room only. If you spend any time there, you learn that the briefing room was built over the old White House swimming pool. FDR had the pool built when he was president because he had polio, and he swam in the pool as a means of therapy. Then, when Kennedy came along, he would swim in the pool fairly regularly, but he would also cohort with some of his paramours. Then, when Nixon came along, he built the press room over the pool. Reagan was president when I covered the White House, and videotape was only beginning to be used. Over the years it’s evolved. Instead of just being a big living room with chairs and a microphone, they’ve incorporated theater seating and wired it for radio, television, and the Internet, so now it’s really high tech. A big part of writing Fake was updating my knowledge of the technology that’s changed over time. I had to rely on some of my friends who still cover the White House, or who did at the time I was writing the book, to get an update on how it’s done now.


Your next big career move was to CNN.

I was pretty much behind-the-scenes at CNN. In 1988, I started as a writer at the CNN headquarters in Atlanta. Within nine months after I got there, they made me an editor, and editing is what I did for the rest of my career. It’s analogous to being a hockey goalie. Nobody ever sees the great saves in journalism. They’re only aware of you when something bad makes it on the air – factual errors, bad writing, misspelled words, bias, that kind of stuff. My job was to protect the anchor from saying anything bad.


How did you end up in Washington?

I transferred to D.C. in 2005 while working with Carol Costello, who was the anchor for the early morning show, CNN Daybreak. They canceled the show right after got there, and that’s when they reassigned me to a new show called The Situation Room with Wolf Blitzer, which started airing around the time of Hurricane Katrina. My schedule flipflopped completely. It changed from working overnights to prepare for a show that went on the air at five in the morning, to working through the morning and afternoon to prepare for a show that started at 4PM. The environment was interesting. This was before they remodeled the newsroom, so you had all these people were crammed into this tiny space – it felt like the engine room of the Titanic – people on top of each other [laughs]. Then, they built a new newsroom a couple of floors above the D.C. Bureau, which allowed us to spread out.

Photo by Lisa Strickland

You were one of Wolf Blitzer’s editors at CNN. What’s it like working with Wolf?

Wolf is smart enough that he can anchor the whole show without any script, but we had a stable of writers that was probably the best in the business. It was amazing to see how fast they wrote, and how clearly – all I usually had to do was look it over and turn it in.

It was very fast-paced, because the basic premise of the show is that it’s happening now. Even though we had an idea of what the day was going to look like, things would always change. As a result, there was always writing that was going on during the show, and updates that would be happening a nanosecond before Wolf would get the script. It was nerve-racking. Wolf is amazing – he’s unflappable. They throw changes at him all the time, and he just rolls with it. He’s not a diva. It was amazing to watch.


The Persian Gulf War made Wolf a household name.

A lot of people seem to think that Wolf was overseas and reporting from under a table, but that’s not actually true. Wolf was the Pentagon correspondent at the time, had been on the job for a few months, and had commented to his wife that this CNN thing wasn’t working out. She said, ‘Just give it a little more time, Wolf.’ And then Saddam Hussein invaded Kuwait. Wolf was on the air hour after hour after hour. He’s said that he owes his career to Saddam Hussein.


Let’s talk about your first book, Fast Track.

When I first started experimenting with writing outside of broadcast journalism, I was doing research for a biography of a friend of mine who had been murdered. I had access to his widow, his mistress, his writings, and some very interesting tape recordings. During the course of my reporting, I was digging up information about him that even the family didn’t know, which prompted his widow to request that I put it on hold. I respected her wishes, but eventually took a lot of the things that I learned in my research and poured those details into my first novel.


Where did the idea for Fast Track come from?

I was teaching myself the craft, and one of my exercises was to write a story about a personal experience. I started out with recounting of a car-train collision I’d witnessed when I was nine years old. I was in the dome car that was near the front of the train. It was the middle of the night, and I had a vantage point where I could look down past the engine to see the tracks ahead. Out of the corner of my eye, this automobile came out of nowhere and didn’t stop for the crossing. It just drove right in front of the train. We hit it. In my mind, I can still see the impact. All this debris came down on the dome, and we came to a stop. The collision killed everybody in the car.

Well, as I was writing about this during my exercise, I remembered back to a radio news report about a similar car-train collision in which an infant survived. I thought: What if that kid grew up and wanted to find out more about her past? This was about 15 years after my sister had killed herself, and I suddenly found myself revisiting what had happened to her. Those kinds of things don’t just leave you, so the thoughts and emotions just came flooding back. I ended up taking elements of her story and combining them with some of these other things from the collision. That really became the beginning of the story.


How long did it take you to get Fast Track published?

I started writing Fast Track in 1995, while I was still an editor at CNN in Atlanta. It took 10 years to get the agent that I have now – I was passed up by 38 others – and the manuscript went through 14 major revisions along the way. So, it really took a long time to figure it out, hone my craft, and find someone who felt that it was something they could make money on. Fast Track finally came out in 2005, right as I made the transition to D.C. I didn’t leave CNN until Troubled Water came up.


Lark Chadwick is the lead protagonist. Why write in a female voice?

There are really two reasons that I write as a female. One is a superficial reason; when I was starting to write this character, someone suggested that I should write in a way that stretches who I am, and since I’ve never been a woman before – at least in this life [laughs] – I thought I’d give it a try.


Did you find it difficult?

It wasn’t as hard as I expected, because emotions aren’t gender specific. We all have the same emotions. While I discovered that I could still draw from my own life, it also helped that there were a lot of women in my life at CNN – young women who worked as interns, young women in their mid-20s – who would tell me stories about their boyfriends, careers, families, and things like that. I would just listen to their stories, to the point where their voices became embedded in my subconscious. It also helped to have beta readers who would read early drafts of the story. A lot of these young women would give me their feedback on what was working, and, more importantly, what wasn’t working. That became invaluable to me.

I didn’t realize the deeper reason until I went through grief counseling after my son died of an accidental heroin overdose. I worked through things with my grief counselor for nearly two-and-a-half years, and then the grief counseling center invited me back a year later to give a speech at a fundraising banquet. As I was writing the speech, I discovered that I write as a woman because I’m trying to create a character that I wish my sister had allowed herself to become. Lark does not let a guy define her. She’s not a victim. She still falls for the bad boys, but she’s going to figure it out and not get trapped by her circumstances. That’s the spookiness of the subconscious. The deeper reason for writing Lark was hidden from me until I wrote Bullet in the Chamber.


Let’s talk about your second novel, Bluff. Did you know that you were going to write a second book with the same protagonist?

No, because I didn’t know I was going to be successful writing the first book. I can’t even remember when I thought about writing a second book, but I’m sure it was right around the time when Fast Track was published.


Bluff is set in Wisconsin, but Peru plays a big part in this novel.

One of the women I used to work with at CNN was an anchor, and we would play tennis after work. She told me about how she and her boyfriend went hiking along the Inca Trail to Machu Picchu, in Peru. In Fast Track, one of the characters is Lionel Stone, a newspaper editor who becomes Lark’s mentor. As part of his backstory, his daughter dies in a mountain climbing accident, so I embellished that and created a mountain climbing accident in Peru. I just went with it from there.


Why did you visit Peru?

I’d written about seven drafts of the novel, and I was working from online pictures of the Inca Trail. I realized that I couldn’t fake this, that I really needed to go there and see it for myself. So, I booked a trip and spent 10 days in Peru. It was a great experience. I came back with so much material that could be used in the rewrite…anecdotes, texture, descriptions, things like that. The trail had been hidden from the Western world for centuries – it’s only been discovered in the last 100 years – so, I think just having gone to Peru and walked the Inca Trail made the book so much better.


Your third novel, Troubled Water, is set in Georgia. Why there?

My second son, James, was a student at Columbus State University in Georgia. We visited the school and the setting just seemed perfect for a book.


Tell me about Troubled Water.

In the first two books, Lark is a reporter at a weekly newspaper in southern Wisconsin. In Troubled Water, she becomes the cops-and-courts reporter in southern Georgia. It’s a daily newspaper, but it’s a troubled newspaper, so she’s getting into a bad situation – she just doesn’t know it.

As she is heading to this new job, she stops by the side of the road to relieve herself, and she discovers the body of a young woman who’s been strangled. It turns out to be the first victim of a serial killer who later strikes again. Lark has the inside track because she discovered the body, so she thinks she knows things about the crime that no one else knows.


Does Lark get in over her head?

The story explores the dynamic of working with the cops while she’s also navigating her new journalism job. The photographer that she has to work with is a little manic, but she’s also attracted to him, so there’s a little romantic flirtation going on. And then there’s the presidential race that she gets in touch with as well. So, there are a lot of things going on at the same time.


A Bullet in the Chamber has received critical praise. It’s also a very personal story for you in many ways.

Bullet is another book that came to me in a way that I didn’t expect. My son was missing for over a week, and I knew that heroin was likely going to be a factor in my son’s disappearance. I woke up from a dream with an image of a bullet in a syringe. That stayed with me, and eventually became the idea for the title.


The bullet being a metaphor for a lethal drug overdose.

I felt that if the cops could make the connection between the sale of the hit that killed my son, then they could charge the pusher with second-degree murder. In my opinion, it’s like selling a pistol with one bullet in the chamber, knowing that the buyer is going to play Russian roulette. The pusher doesn’t care about the consequences, he only cares about making the sale. It’s not first-degree murder. He doesn’t intend to kill anybody, but he still knows that it’s a distinct possibility.

As I was writing the book, I soon realized that it wasn’t as clear cut as that. I talked with everyone from prosecutors to cops, and I realized that it’s not so simple for the police to make that kind of connection. That’s something that Lark struggles with in the book, because a person who’s close to her is addicted and dies of a heroin overdose.


Was writing this book a form of catharsis for you?

I had Lark as a character, but it’s still based on the collateral damage that surrounded my life when Stephen went missing, and then was found dead. So, a lot of those scenes are ripped from reality, and yes, I was writing them as a catharsis. They’re also subplots to the bigger picture; I was also trying to create a story that was entertaining, and something that someone would want to read, even if they didn’t know me or cared about my personal story.

Since publication, it’s provided me with opportunities to talk with people about things like addiction and suicide. These are still stigmatized issues. The saving grace for me is that I’m able to write and talk about them. I think that it helps people realize they’re not alone. Grief is so isolating. You feel like you’re the only person who feels this way, that the world is going on without you and you’re stuck in this moment that will never go away. So, I try to help people understand that it’s possible to get through it, learn from it, and heal.


Let’s talk about Fake. Lark finds herself in D.C.

Since Fake is part of a series, you have to live with the characters that you’ve already created. In my third novel, Troubled Water, Lark is working as a cops-and-courts reporter in a fictitious Georgia town. She’s covering Will Gannon, the Governor of Georgia, who’s running for president. The dynamic continues in Bullet in the Chamber, where he’s become the new president and she’s started covering the White House.


Where’d you get the idea?

I was actually going in a different direction, but then Trump was elected president in 2016. The reason I wrote it this way is that I was troubled by Trump’s criticism of journalists, his portrayal of them as the enemy of the American people, and his assertion that they make up stories. I know from having been behind the scenes for nearly 50 years, making up stories is a firing offense at any reputable news organization. Although I resented Trump’s criticism and felt it was gratuitous, I didn’t set out to write an anti-Trump polemic. What I’ve always tried to do in all of my novels, is to give people a behind-the-scenes glimpse as to how journalism really does operate. Sure, there are some scoundrels. But there are also plenty of people who really try to play it straight.


Lark herself is a victim of fake news.

As journalism has evolved, social media has become much more front and center, and there’s a downside to that. We’re all journalists now because we have a smartphone and a social media account. Anytime you post something you’re a publisher – and yet, there is no editorial oversight. There’s no one saying, “Where’d you get that? How do you know that’s true?” People can post anything they want as ‘the truth,’ and in some cases it reaches millions of followers. There are real consequences to false information. So, one of the things that I tried to depict in Fake is the downside of being the victim of fake news.

John DeDakis

Let’s talk about your creative process. Do you set daily quotas on how many words or pages you want to write?

I’m really good at procrastination. I mean, that’s part of the process [laughs]. The thing I tell my students is that if you’re ruminating about your story, you’re still writing it, even if you’re not banging out 1,000 words a day. I try to help them realize that it can be a trap to set some of these goals. As a writer, how do you feel about yourself if you only do 800 words a day, or 250, or even zero? If you’re not careful, you can begin to feel that you have no business being a writer because you don’t have the discipline it takes to meet a self-imposed quota. You are human, so you need to allow for that. I share that advice with my students.


What is your creative process like?

One of the things that I really try to do is turn off my internal editor and write the first draft all the way through. I found that I can write a first draft in about nine months. I may not always know where I’m going, and I may not know exactly how I’m going to get to Point K, for example, but I know that I need to get to Point C first. Along the way, I allow for serendipity. I allow for not knowing where I’m going and just writing by the seat of my pants, to see what shows up. And I don’t look back; the story is going to keep going forward, and I’ll fix things during the rewrite.

There are times when I’ll compromise with my internal editor. I’ll sit with a chapter for a day or two, proofread and copyedit it, and then rough it in so that it’s decent. Then I’ll lock it in and move on, as opposed to constantly looping back to the first chapter. I’m a firm believer that if you keep going back to the beginning, you never make any forward momentum. Finishing that first draft is a real psychological hurdle, but you have to trust that you’ll get there. At that point the manuscript is this steaming pile of clay, but at least you’ve got something that you can really start to shape.


How do you deal with writer’s block?

I’ve learned that writer’s block is basically fear; fear of making a mistake, fear of getting it wrong, fear of not being good enough. This may sound counterintuitive, but the cure for writer’s block is to write. It’s not gonna be perfect the first time. There are times when it’s gonna suck. At least you’ll have something that you can look at objectively, and then you can make it better.

Being stuck in a rut is hard to escape, especially if you allow yourself to keep digging. I learned that as a radio reporter; when you’re on a deadline, you’ve got to write.

I was working at a radio station in Madison, Wisconsin, and the studio and transmitter was in a cornfield. I remember going outside and getting down on my knees and saying, ‘Lord, help me to write fast.’ It was almost as if the prayer itself needed editing, because it sounded like I was telling God to make me write fast, and that I was demanding it right now [laughs]. Well, I got up and went inside, and I never really looked back. I was able to write pretty fast after that, and since then I don’t usually get hung up.

Lisa Strickland and John DeDakis
Photo courtesy John DeDakis

When you’re working on a novel, do you have self-imposed deadlines?

I didn’t impose deadlines on myself when I wrote the first four novels. That’s probably because there were so many other things going on in my life that took priority. Writing fiction was gravy – it was what I did when all of the dad-stuff was done.

The only time I really imposed a deadline on myself was when I was writing Fake. That’s because, as I was writing it, Trump was president and he was just doing crazier and crazier things. I realized that in order for this book to really be effective, it needed to come out before the 2020 election.

Around November, 2019, I said to my agent, “I need to have this book come out in 2019. When do you need the manuscript?” She said, “Two months.” I hadn’t even finished the first draft yet. November to the end of January was a mad dash to finish the first draft, get it to my beta readers, and then make revisions. I got it to my agent by the end of January, so that it could come out in September, 2019.


How did you handle working under a deadline?

That was a real rush for me to get it done, but I already knew how to write under deadline. To put it in perspective, my normal writing day when I’m working on a novel is between two-to-four hours. Anything beyond that and I become less effective. During that two-month period, I was writing much longer than that. It wasn’t frantic, it was just intense.


Are you an introvert or an extrovert, and do you enjoy promoting your work?

I am a shy extrovert, with introvert tendencies. One of the things I discovered is that I liked marketing more than I thought I would. I think I always pictured marketing as analogous to being an obnoxious used car salesman. The idea of shameless self-promotion is anathema. I just really cringe at it. And yet I discovered that marketing isn’t selling, it’s telling. All you have to do is just tell someone that you’ve written a book, and then tell them a little bit about it. If they’re interested, great. If they’re not, they’re not. You’re not responsible for the outcome, you’re just responsible for letting them know. I’ve also discovered that there are endless ways to connect with people, even more so now with the Internet. It can be a tremendous time suck, so you’ve got to have a good marketing team. That’s when I decided to hire Lisa Strickland, the founder of Brava Creative Group. We make a good team. She does a lot of the stuff that I don’t want to do. And she’s able to do it extremely well.


How long have you been working with Lisa?

We met when I was still at CNN. I was taking the Metro one day, and she got on and sat next to me. Nobody talks on the Metro. The train came to a stop and the door opened, and it looked like she was getting ready to lunge out the door. I said to her, “Do you know where you’re going?” She told me the stop, and I said, “That’s the next one.” That broke the ice. So, between that stop and the next one we started talking. My stop was her stop, so we got off together, grabbed a drink, and have been talking ever since. It’s cause and effect. That’s how life is lived.


What are you working on now?

The working title of my memoir – and it could change – is Pivot Points – A Life of Plot Twists. The basic premise is that life doesn’t turn out the way you expect. The book will highlight the plot twists in my own life, and the lessons that I’ve learned from the choices that I’ve made and have been forced to make. It will tell the story of my journey: Covering the presidency, then moving into journalism, and then getting into fiction after my sister committed suicide – which is something that deepened after my son’s death. I hope to tell it in a way that inspires others who’ve had to cope with grief and overcome their own struggles. There is always hope.


You’re enjoying retired life. What else keeps you busy?

I was still at CNN when I started editing people’s manuscripts. So, over the course of having written several novels, I now teach people how to write novels. My career has taken another twist to where I am now, as a manuscript editor and a writing teacher and a writing coach. That’s what I do in my retirement right now.

Photo by Lisa Strickland

Last Question: If you had one piece of advice for others, what would that be?

Don’t give up. There is always a reason to hope. That’s true when it comes to writing, and it’s also true in living, too. I think that there are certainly times when things seem hopeless, but it’s important to see the bigger picture, the bigger possibilities. There are many types of advice out there, but I really feel that refusing to give up is the best advice I can give.

Written By: Michael D. McClellan |

The creative team at Mailer Tuchman Media is on a roll.

Fresh off the success of its 2020 psychological thriller DieRy, starring the resplendent Claudia Maree Mailer as social media influencer Marie Clark, MTM continues tapping into the post-Millennial zeitgeist with a series of projects that are at once timely and timeless. Case in point: In A Pickle, written by Martinko – aka Martin Tuchman – with illustrations by Maggie Mailer, brings to life the classic tale of schoolyard bullying, which is especially relevant today, given the invasive, cloud-connected world in which Gen Z live. Based on the author’s life, In A Pickle is beautifully told, its narrative complimented by the richness of Mailer’s watercolor illustrations. We immediately identify with the precocious little boy who finds himself in a worrisome schoolyard predicament – who among us hasn’t found ourselves in a pickle of our own at that age – and we celebrate when brains and creativity trump insults and intimidation. The book, available for pre-order at Hat & Beard Press, is a reflection of the creative genius behind Mailer Tuchman Media: Artists with a deep appreciation for the classic storytelling of yesteryear, yet who are equally fearless in their pursuit of the cutting edge.


“This book is good example of that,” Maggie Mailer says, in an exclusive interview with FifteenMinutesWith. “There’s a certain nostalgia to Marty’s story, but it’s really very modern when you consider the world in which we live today.”

In A Pickle also illustrates the collaborative, forward-thinking culture that permeates MTM. The book is at the center of its own universe, orbited by various entry points into this compelling intellectual property. John Buffalo Mailer, the Creative Director at Mailer Tuchman Media, has laid out a clear vision for this IP and its audience. While In A Pickle will be released on February 16, 2021, an animated short has already blazed the trail, winning two Independent Short Awards. Voiced by legendary actor Peter Coyote, and directed by MTM’s talented Jennifer Gelfer (The Second Sun, DieRy), In A Pickle casts a wide net when it comes to charming readers. For her part, Maggie Mailer was thrilled to be part of the team.

“It was an interesting journey,” she says. “John Buffalo handed me the text and said, ‘I’m thinking this might make a great children’s story. We’d love to know what you think.’  So, I did a couple of sketches. I had done one other children’s book, which was in black and white, so this was really brand new for me. And they came back and said, ‘We love it. Let’s do it.’ And then they really left it open to me. I think Marty just wanted to see what I would do with it, which was kind of incredible, and so much fun. So, it really was an adventure right from the start. Their approach was: ‘Here you go. Come up with something. We’re gonna leave it to you for the most part.’ I thought that was amazing of Marty to do that with a story from his childhood. I was really honored.”

John Buffalo Mailer
Creative Director – Mailer Tuchman Media

The universal theme of bullying was also something that Mailer could appreciate.

“I imagine that everyone can relate to bullying on some level,” she says. “I didn’t even realize the degree to which I related to it until I was well into working on the book. That was when I actually started to remember the time when I was in school and I had to deal with bullying. It was quite powerful to relive that. It was also one of the things that pulled me into working on the book. I just thought it was such a compelling situation and such an unusual story, so much so that the storyline felt almost in the realm of mythology – part fairytale, part myth, as if it were imbued with a kind of mystical solution.”

The world in which we live today is much more complicated than the one which Martin Tuchman experienced, yet his story is easily relatable to children today. While bullying still takes place on the playgrounds, the new battlefield is the smartphone, where social media shaming causes anger and anxiety in equal doses. The ability to fight back in more sophisticated, intelligent ways has never been more important, making Tuchman’s story more relevant than ever.

“In this day and age, social media really places a premium on using your wits,” Mailer says. “I think that children today can read this book and immediately draw that parallel. They can relate.”

In A Pickle
By Martinko | Illustrations by Maggie Mailer

When the bully repeatedly takes the little boy’s lunch, it’s garden snakes that cleverly end the intimidation once and for all.

“Aside from the bully, the thing that grabbed me was his solution – that, and the image of the snakes,” Mailer says. “I just thought, ‘This is going to be a children’s book, can we pull this off?’ On the one hand, the story was so charming. On the other hand, it was really startling. Being an English major, I read and analyzed the text as an English major. I thought about the symbolism of the snake as the hero in nature. Looking at it through that lens, I felt like the book had this underlying message of responding to a human interaction that’s negative, and doing so with a really novel approach – by inserting nature into the situation to make everything okay.”

Martin Tuchman, aka Martinko
Executive Producer – Mailer Tuchman Media

With a slithering solution at the heart of Martinko’s story, the key was balancing this imagery with illustrations that projected softness and warmth. Mailer, an artist who has been featured in Art New England, and with cover stories in The Boston Globe and The Los Angeles Times, proved to be a revelation.

“I was interested in how to take this story, which is startling, and soften it so that it’s palatable and can work as a children’s book,” she says. “Then, giving it enough of an edge so that the adults reading it will relate to it and find some deeper meaning in it as well.”

Maggie Mailer, the daughter of famed Pulitzer Prize-winning writer Norman Mailer, drew inspiration from a number of places.

“I’m really interested in the work of contemporary artists like Marcel Dzama, who is one of my favorite painters. Arthur Conan Doyle’s father was an illustrator, diarist, and watercolorist. I had a lot of his drawings that I lived with and looked at as a child, so I think that his style also wound up in the book. As a result, the illustrations have a Victorian, old school, vintage quality to them. I think it works.”

Indeed.

Mailer’s illustrations work in concert with Tuchman’s narrative, the sum greater than its parts. Together they lift the story above others in its genre, delivering a classic children’s book for children of all ages.

In A Pickle
By Martinko | Illustrations by Maggie Mailer

“Gauguin is a big one for me to go against color,” Mailer says, when asked to name some of her biggest influences for this book. “I did a show in like 2016 that was based on combining the palates of Gauguin and the Japanese artist Hiroshige, who’s one of my favorites, and who is known for his woodblock prints. Jean-Baptiste-Camille Corot is another big influence. Those are my core painters that I go to for inspiration.

“There’s something about the boldness of Gauguin’s color – there’s a wildness of it – and then you have Hiroshige’s softness and transitions. There’s a lot of that in the book with the backgrounds that are very soft and moving from one color to another. It doesn’t show up so much in the book, but I spent a lot of years making landscape paintings based off of Corot. I think that there are moments in the book where that feeling for me, when I look at it, comes through.”

With 47 pages of illustrations, what was Mailer’s approach to the creative process?

“Non-linear,” she says quickly. “I started and just went to town. That’s how I paint. I don’t have a beginning and a middle and an end, I just dive in. With this book, I didn’t start out at the beginning and go from there, I think I started on page 13. I was really happy that the production team was able to fly with that way of working, because I don’t think it’s a standard way of illustrating a book. There was really a lot intuition throughout the process.”

In A Pickle
By Martinko | Illustrations by Maggie Mailer

The year 2020 will forever be connected to the coronavirus pandemic, which changed, well…everything. For this project, that meant Mailer and Tuchman would need to find another way to collaborate.

“Our collaboration was virtual. My family and I moved into another house in a neighboring town around the same time the book became a reality, which was the fall of 2019, and then COVID happened. Marty and I worked together remotely through Zoom, which is also how we would check in with Jennifer Gelfer, who is Marty’s creative partner at Mailer Tuchman Media. In fact, most of my work was done with Jennifer. She would give me cues, or she would give me feedback about what was working, or provide me with some of the of literal facts about Marty’s life, like how his father looked and that sort of thing. They would also supply me with photographs of Marty as a child. Then, they would step back and allow me to work. For me, it was fun surprising them.”

With Gelfer’s keen eye serving as the compass, both the book and the animated short began to take shape.

Jennifer Gelfer
Executive Director – Mailer Tuchman Media

“What was great working with Jennifer, was that she kept pushing the color. She encouraged me to make it as colorful as possible, which was something that I was really happy to do. It was such a joy, and really fun. Not only had I never made a fully illustrated children’s book before, but I’d also never worked on an animation project – and we did them at the same time.”

The animated short, winner of two Independent Shorts Awards (Best Animation Short and Best Children’s Short), added an extra layer of complexity to project.

“As I was working on a given illustration, I knew that it would be going to the animator, and it would also be going to the graphic designer. The animator needed everything in layers. So, because of that, it actually changed the way that I made the illustrations. I feel like the animated short became a hidden character in the book. There’s sort of a living quality to the way the book was made. I was getting to see it in motion – I would see the dailies as they were being made – and then I would go back to the still image. That was one of the most exciting and fun parts of working on it. It was super exciting to see my see my still images come to life like that. I had to do was put the illustrations into layers and then hand them over to the animator. But I did have to think a certain way. I had to change the way I thought about making the images.”

The presence of an accomplished actor like Peter Coyote brought an added dimension to the project. Known for his work in various films such as E.T. the Extra-Terrestrial, Patch Adams, and Erin Brockovich, Coyote certainly left an impression.

Peter Coyote

“I’m just so thrilled. Peter Coyote is one of my favorite actors and such a great person. I don’t know him personally, but I know about him. He’s done everything in his career – he’s an actor, author, screenwriter, director…he’s even a Zen Buddhist priest. To me, he’s just such a rock star. To have him as the narrator of this short film is so very exciting.”

With the release of In A Pickle on the horizon, it’s only fitting that Mailer Tuchman Media is partnering with Horizons National, an organization whose mission is to transform the way underserved students see themselves and their future. In A Pickle takes place in New York City, and with Horizons National expanding its programs there, MTM is donating a portion of the proceeds towards Horizon National’s goal: To grow capacity to provide at least 1,000 New York City public school students the Horizons experience.

“I was so glad when I realized that the book was going to be working with Horizons National in a way that would connect to underserved children,” Mailer says. “I started a project in in Pittsfield, Massachusetts, many years ago, where we set up artists working in storefront studios. The concept was to bring artists to an underserved community that doesn’t really have access to art. So, the fact that we’re working with Horizons National is really special. It’s something that’s near and dear to my heart.”

In A Pickle
By Martinko | Illustrations by Maggie Mailer

The creative team at Mailer Tuchman Media has much to celebrate: The success of DieRy, with breakout performances by Claudia Maree Mailer and Ciaran Byrne; the release of Martinko’s timeless tale, beautifully imagined by Maggie Mailer; Jennifer Gelfer’s deft touch in producing the award-winning animated short; and a host of upcoming projects, including Mailer, a dramatic narrative series that brings to life the second half of the 20th Century as seen through the lens of the incomparable Norman Mailer.

“It’s an exciting time for Mailer Tuchman Media,” Maggie Mailer says, as the interview wraps. “I’m elated to be a part of such an interesting project as In A Pickle. To see it come alive is a success in itself.”


Mailer Tuchman Media

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Written By: Michael D. McClellan |

At first blush, Peter Higgs and Alex Amancio have nothing in common. Higgs, the theoretical physicist who, during the 1960s, proposed the existence of the so-called “God Particle,” and later won the 2013 Nobel Prize after experiments at the Large Hadron Collider in Geneva, Switzerland, proved it true, owns neither a TV nor a mobile phone, and was 80 years old before he acquired a computer. Amancio, now the Chief Creative Officer and Founder at Reflector Entertainment, is one of the hottest guys in the entertainment universe, having served as creative director of the two most successful Assassin’s Creed video games, introduced the technology that brought Madonna to life in her groundbreaking, augmented reality performance at the 2019 Billboard Music Awards, and today is at the forefront of a revolution that is bending, stretching, twisting and upending the worlds of entertainment, pop culture, and tech. Common denominators? Is that even possible? Higgs has spent his life in pursuit of answers to some of physics’ most burning questions: Why did some particles acquire a mass just seconds after the Big Bang, allowing them to clump and coalesce into matter, forming things like stars, planets, and people? Why has our universe stuck around for billions of years, when it should have been a fleeting fireball, gone in an instant? Amancio’s universe, on the other hand, exists as an arras of pixels, with whole worlds created by teams of coders and right-brained creatives, all for the enjoyment of a rapidly growing fan base. It would seem that there’s little, if anything, connecting them.

Alex Amancio

And yet the two men are cut from the same cloth, kindred spirits if you will, one identifying the missing particle in the Standard Model, the other reshaping entertainment’s future with something called “Storyworlds” – an ever-expanding universe that tells stories across multiple platforms or media. Both deal in the currency of creation: Higgs for proving the existence of the omnipresent Higgs field, through which all mass is created; Amancio for interweaving narratives and characters across films, video games, novels, podcasts, comics, and beyond. Both, it turns out, are also modest to a fault. In fact, Britain’s most cherished scientist wasn’t home to take the call on the day of the Nobel announcement, and when a former neighbor stopped to congratulate him in the street, his first response was a puzzled, “What prize?” Embarrassed to be singled out from so many other deserving candidates, Higgs set off to Stockholm to receive his award, blinking in polite bewilderment as his admirers demanded a long-overdue knighthood. The Portuguese-born, Montréal-raised Amancio has been twice nominated by the prestigious Writer’s Guild of America, both times for his storytelling, and yet he’s far more comfortable talking about Unknown 9, Reflector’s maiden Storyworld, than anything to do with Alexandre Amancio.

Peter Higgs

“We’ve launched a novel trilogy, a comic book series, and a podcast for Unknown 9,” Amancio says. “We’re also developing a triple A video game, a television series, and loads of digital content. It’s an exciting time at Reflector.”

At some point in the not too distant future, the humble paths of Peter Higgs and Alex Amancio are destined to converge, and in a very real way. Quantum computing remains in its formative stages, but its potential to process data exponentially faster than traditional computers could bring about seismic shifts in everything from pharmaceutical research (Biogen has explored quantum-enabled molecule modeling) to finance (Citi and Goldman Sachs both invest in quantum). Naturally, gamers want to know if that outsize computing muscle will transform games, too.

“Quantum computing could certainly become the next frontier,” Amancio says. “There’s no question it has the potential to reshape the entire gaming experience, which makes it an exciting time to be in this business.”

Alex Amancio

Amancio and his team at Reflector will be well-positioned to leverage these new advances. The Storyworlds they create are each a unique intellectual property, each with unique entry points into the IP’s universe. This means that your favorite character might be the protagonist in the film, while playing a complimentary role in the video game – the stories are independent, but if you experience them all, they tell a broader narrative that expands the overall mythology. It’s up to you to decide the path that you take.

“The concept of transmedia has been around for quite a while,” he says, “but I don’t think anyone has done it quite the way that we do it.”

Take Unknown 9, for example.

Unknown 9
Courtesy Reflector Entertainment

Your entry point might be Unknown 9: Chapters, an immersive set of website puzzles in which players go through The Leap Year Society’s recruitment protocol to become Quaestors. Or you might decide to start with Unknown 9: Genesis, the first book in a novel trilogy by bestselling author Layton Green. Or you could opt for the comic book series, Unknown 9: Torment, following Jaden Crowe as he is inducted into a mysterious society and discovers his unbelievable destiny. Other entry points include podcasts, the upcoming video game, a feature film…all of it designed to be consumed in any order, a la carte with you deciding how far you want to go.

“That’s the beauty of IP,” Amancio says. “Every entry point brings with it a different perspective, enriching the overall story. If you consume only one platform – let’s say you just watch the film or you play the console game – you feel satisfied, because each is a closed loop. You have a beginning, a middle, and an ending. You experience it, and you complete the whole narrative. But for those who want more, how do you create narratives that enrich the fan experience? The idea of Storyworlds is to craft narratives where each one gives you a peek into a completely different perspective.”

~  ~  ~

If anyone is going to deliver on challenging the status quo, it’s Alexandre Amancio.

Just as Peter Higgs challenged the Standard Model with the discovery of the Higgs boson, Amancio is challenging traditional channels for consuming content. Instead of big companies pushing the content that people consume, such as on TV or in the theatre, for example, Storyworlds interweave a myriad of different producers around a single IP. The result is a democratized platform that is anything but cookie cutter.

“The world has shifted, right?” Amancio asks rhetorically. “Look at the movie industry, even before COVID hit. They were already looking back and asking, ‘Where are the fans? Where are the lines at theaters?’ People aren’t consuming film anymore, at least not in the traditional sense.”

Amancio’s Storyworld epiphany has its genesis in his work at Ubisoft, where he helmed two of the most successful titles in the Assassin’s Creed universe: Assassin’s Creed: Revelations, and Assassin’s Creed Unity. Those experiences convinced him that developing an IP and delivering its content across multiple platforms was the way to go.

Courtesy Ubisoft

Consider Unity.

You play as Arno, a native Frenchman who was born in Versailles to an Assassin father. You’re dropped into Paris, circa 1798, during the French Revolution. The streets are filthy with mud and blood, the air thick with gunpowder smoke. The citizens are starving. The guillotines are doing a brisk business. You play to expose the true powers behind the Revolution. You explore the city, and scale towers to unlock missions. There’s plenty of jumping and stabbing to be had.

When you have a game this rich, it begs for other story streams. Amancio took this with him to Reflector, hell-bent on creating ubiquitous IPs that run the gamut, from social media to gaming consoles to streaming services and back again. Books. Graphic novels. Podcasts. RPG’s. Anime.

Unknown 9 is just the beginning.

Amancio and his Reflector team have other Storyworlds in the works.

Like Peter Higgs, Godfather of the God Particle, it’s all about the creation.

Let’s walk it back to the beginning. Please tell me a little about your childhood – where did you get your insatiable curiosity?

I was actually born in Portugal, which is a southern European country on the Iberian Peninsula, bordering Spain. I didn’t live there long, because my parents moved to Montréal, Canada, when I was a little over three years old. I grew up in a French-speaking city, but my first language is Portuguese. I had to learn French for the first time when I was introduced to school – I actually still remember being 5 years old and not understanding a word that the people were saying, so I had to pick it up as I went. My dad was always of the mindset that we would speak Portuguese at home. That way I would be able to keep that language. He knew that I would be learning French at school, so the other decision that he made was that we would watch TV and movies in English. I think that having been plunged into a lot of different languages and a lot of different cultures at a very early age is probably what formatted my brain the way that it is now. I feel like it helped to develop my creative side. I like solving problems, I like coming up with stuff, and I like to learn. So a very healthy curiosity is part of my DNA. I can’t even imagine not learning. So yes, I really think that being plunged into the unknown from a very young age is what probably what drove me to become this way.

Alex Amancio

You are an awarding-winning writer and director of the iconic Assassin’s Creed video game series. Please tell me about your first major effort, Assassin’s Creed: Revelations.

Both of these projects were extremely important in my creative path. Assassin’s Creed: Revelations was my first project as Creative Director, and it was released in November, 2011. This title was the first where I was really helming the creative vision on the project. It was quite a tough one because I had two major challenges: First, we had to create a brand-new Assassin’s Creed team. That was very challenging in itself. Then, we had to deliver this game in a record amount of time. I think we delivered it in 10 months. What I learned from that experience are three things: You need to have a clear vision from the start; you need to believe in that vision enough to be able to hold onto it no matter what the obstacles in your path; and you need to be smart enough to be flexible in the sense that, there may be times where adapting the vision might get you closer to the final vision than if you had held onto every detail. So, by having that sort of rigidity for certain things, and as well as having the flexibility to deal with problems as they arise, we were able to move forward with belief that what we had from seed was good. All of that stuff I absorbed in that project on the fly. It was really a trial by fire.

From a storytelling standpoint, Revelations was about an aging hero who, for the first time in his life, had to take a step back and look at his life. What was he actually fighting for? What does he want his life to be about? Should he continue on this course, or should he just live for himself? It was also an amazing opportunity to connect two of the most iconic heroes of the franchise –Altaïr Ibn-La’Ahad, who is the protagonist in the first game, and Ezio, who ended up becoming the star of the franchise. It was exciting to have them both in the same game, and to be able to create a parallel or a mirror with both of their lives, with two ways that a hero’s life could potentially go. So, Revelations was a very cool project for all of those reasons. I’m very proud of how we were able to overcome all of the challenges, and also proud of the depth of the narrative that we were able to craft.

Assassin’s Creed: Revelations
Courtesy Ubisoft

Let’s fast-forward to the fall of 2014, and the release of Assassin’s Creed Unity.

Assassins Creed Unity represented another significant challenge, but we had one big advantage that we didn’t have with Revelations, and that was a lot of time. We also had the biggest team that we had ever assembled for a project. It was about 1,000 people in total. We had 10 studios collaborating together on one single project across several different countries and three continents, from Asia to Europe to America, so it was a very ambitious game.


Unity represented a quantum leap in gaming.

Unity was also based on the AnvilNext 2.0 game engine. Because Unity was the first next-generation title that we were going to deliver using this engine, it was all about how much could we push this new technology – and not just the visuals. We wanted to see what kind of storytelling mechanisms we could push, using the raw power that was suddenly available to us. So we created the biggest city that we had ever created for an Assassin’s Creed game. It was actually to scale; in the previous Assassin’s Creed titles, the houses were actually smaller than in reality. So, if you were able to go into a house, you would immediately realize that things like doorways would be much smaller. For Unity, almost all of the houses could be entered, so they had to be full-scale. We essentially recreated Paris, not as it is today, but as it was in the Middle Ages, and we did it to scale.

The characters were the next logical step in our development process. The thought being, if we create a city that looks and feels more realistic than ever, then that city is going to have a jarring effect if it feels empty. Up until that point, we couldn’t typically have any more than 10-20 characters in a game. We developed a tech that allowed us to have more than 10,000 people, which, for the first time, really allowed us to populate a city as it should be populated. The beauty of these characters is that, if you interact with them, they react like real characters. That advancement really contributed to making the city feel alive and real.


You’ve been twice nominated by the prestigious Writer’s Guild of America.

When I look at the other people that were nominated in that category, these are people that I admire greatly, and whose work I also admire. Just being nominated, and being in the same category as them, is a tremendous honor for me. I’m quite humbled by it, actually.

Genesis – One of many entry points into the Unknown 9 universe
Courtesy Reflector Entertainment

You’re a born storyteller.

Storytelling is something that I’ve been passionate about my entire life. I talk about technology and all of that stuff, but in reality, these are all just levers. They are devices that allow us to tell stories. Finding new and innovative ways of telling stories is what I’m in this for, and gaming is the perfect marriage of technology and storytelling. It’s what stimulates me. It’s what motivates me.

It’s an exciting time, because I think that video games open the door to a completely new kind of storytelling. When the film industry was in its nascent stages, it used a lot of the language and mechanics of theater. Then, we started understanding how film could be editing, allowing us to jump cut, flashback, and change locations very quickly. That sort of vernacular was born of experience with the medium. It took years and decades to master. In the video game world, we’re still in that nascent stage. We’re still discovering, every day, every year, new ways to push the boundaries of storytelling within those interactive universes that we create.


From what I’ve read, you’re into theoretical physics.

Yes [laughs]. My initial path was science. Physics has always been my passion, and I think theoretical physics is as close to creation as science can get. If you look at those Prince Theories in terms of how the very small things in our universe work, it seems to be subjective in the sense that the universe seems to react to the observer. When you start getting into that stuff, you really start getting very close to how video games function. Maybe that’s part of the subconscious reason that I gravitated towards video games.

Torment – One of many entry points into the Unknown 9 universe
Courtesy Reflector Entertainment

You’re now the CCO Reflector Entertainment. Storyworlds are at the heart of your new company.

Reflector was born of certain ideas that I started having when I was at Ubisoft. One thing I realized while working on the Assassin’s Creed universe was that the mythology we were building, and the world that we were creating, transcended the video game medium. So, while I was helming both Revelations and Unity,a lot of my time and attention was focused on the novels and the comic books that were being produced. This work was being done with an internal team that we called the IP Team. As we fleshed these out, it was really important to me that the stories weren’t just redundant stories, or simply an adaptation of the video game story. We wanted stories that transcended the video game – maybe from a different angle, or a different character’s perspective, or maybe even a portion of the story that wasn’t necessarily told within the game. So, instead of having the typical ancillary novels for Assassin’s Creed: Revelations, we actually had two novels that, instead of being about the story of the game, were actually prequels. They were the stories of the two main protagonists, and how they got to where they are in the game. In doing so, the novels gave audiences a glimpse into the psyche of these characters. They also fleshed out their backstories, and dived into other important characters that gravitated around them. It was the same thing when it came to the comic books. They weren’t about the game, they were about different things. They were connected to the game through some artifacts, or some side characters. I really felt that this was, in itself, a new form of storytelling.

Storyworld Development
Courtesy Reflector Entertainment

The storytelling landscape has changed. Would you consider this a paradigm shift?

In a very real sense, yes. I looked at what people were doing 30 years ago. They used to say, “‘I’m a film fan,’ or, ‘I’m a novel fan,’ or, ‘I’m a comic book fan.’ But today, people are far more likely to compare themselves to an IP. Today, they’re a Harry Potter fan. Or a Star Wars fan. Or a Lord of the Rings fan. Which means that they consume that world through multiple platforms – through films, through books, through comics, and through video games.


Does Reflector fill a niche, or is it leading the way in this bigger transformation?

When I started Reflector, I felt that, even though consumers have the evolved towards this way of consuming content, companies had not. Companies still viewed themselves through the lens of what they sold. I felt that this was, in a lot of ways, very similar to the mistake made by Kodak, where Kodak went from being the first, most valuable company in the world in terms of film and pictures, to being bankrupt within a very short amount of time. The reason this happened was because of digital photography. Digital photography essentially made film obsolete. The irony is that digital photography was actually developed by the R&D department at Kodak. They patented the chip that is actually able to transfer images into digital pictures, but then they sold it off. Why? Because it wasn’t part of their main revenue stream, which was film-based cameras. This was the 1970s, when 85% of the cameras purchased were Kodak cameras, and 90% of the film purchased was Kodak film. If Kodak had chosen to identify themselves not as a film company, but as an image company, or a memory company, they would likely still be the 800-pound gorilla in an industry that today is dominated by others. If they had evolved toward digital photography, they might also be making all the stuff that we take for granted today, things like Photoshop, smartphone cameras, and the like.


It seems like a common mistake that doom a lot of companies.

The same thing happened to Blockbuster. Blockbuster should’ve been about getting entertainment to people wherever they were, but they forgot about that. Instead, they were all about brick-and-mortar stores that rented out cassettes and DVDs. The same thing happened to them. Had they aligned themselves properly, they could have become Netflix.


Do you see the same potential for this cycle repeating itself in the entertainment space?

Very much so. Who knows if the traditional film industry, which has focused on movies being released to theatres first, is going to survive COVID, much less the transformation it has been going through in the past decade. The one thing I know for sure is that people are always going to consume audio and visual experiences. So, if companies sort of view themselves as producers of media, if they see themselves as creators of worlds and characters, then maybe that would open new doors.

Reflector values small teams of passionate individuals
Courtesy Reflector Entertainment

Reflector is platform agnostic, with something you call “Storyworlds” at the center. Not the other way around, where channels drive the creativity.

That is essentially the concept we developed while working on Assassin’s Creed, and the motivating factor that led me to create Reflector Entertainment. Reflector is precisely as you describe: It’s a company that creates worlds that we call Storyworlds, which we then deploy them across media. One product is no more important than the other. Of course we have our revenue streams, and we have certain products and certain media that we don’t think will make money, but we still believe that these  are good vectors for telling stories, and that they enrich the overall IP. These products bring value to the universe that we are creating, whether or not they make money.


What’s going on at Reflector right now?

We’re busy creating our very first Storyworld, which is called Unknown 9. Unknown 9 is a very ambitious universe that we’ve crafted, which is something that I’ve built around an old East Indian mythology. Right now we are busy creating a novel trilogy, a comic book series, a podcast series, and a video game. We’re also developing a film, as well as loads of digital content. And we’re developing an entire digital platform that will host it all.


Please tell me about the teams that you have at Reflector. Are teams critical to the success of these Storyworlds?

That’s an excellent question, because what we do is ultimately all about the people. IP is all about ideas, right? Reflector is built on what comes out of people’s minds. The critical thing is finding the best talent all over the world. I think that one thing that was really important for Reflector from the beginning is that, yeah, we’re based in Montréal, and we have an amazing talent pool of people that are expert video game developers, but we are not limited to that, right? We will find the best possible collaborators, wherever they are. For this reason, we do work with a lot of people that are remote. For example, some of our authors are in Europe, and some of them are in the United States, so the idea of finding the right collaborators is the most critical element.

Another important part of team development is creating a healthy mix of veterans and up-and-coming talent. You’re reassured by bringing in established talent with proven track records, people that you can judge by their work and the projects that they’ve already been through. The newcomers bring fresh ideas and perspectives. It allows us to counterbalance our experienced talent that with the young, up-and-comers that still have a lot of stars in their eyes and think that they can do the impossible. I think it not only rejuvenates the veterans, it also benefits the newcomers, because they benefit from working with veterans who have years of knowledge and expertise. It’s a very symbiotic relationship. This also helps ensure an amazing level of diversity.

Teamwork is essential to success at Reflector
Courtesy Reflector Entertainment

How much creative freedom are they given?

Once you get the right people, you can give them a sandbox and let them create. You have to make sure that everything still fits together, and that everything still lines up, but you have to give people the creative freedom that will allow them to shine. When people feel that they’re trusted and have the freedom to express themselves, I think that they will do their best work and transcend even what they thought was possible. For those reasons, trust, creativity, and respect are the pillars that make up Reflector.


Do you see yourself as the conductor of an orchestra?

I think that that is a great analogy. An orchestra has its sections – you have your star violinist in the first chair, and then there are other very talented violinists occupying the other chairs in that section – and these sections have to be perfectly in concert with the other sections in order for the symphony to sound its best. It’s the conductor’s job to unify performers, set the tempo, and control the interpretation and pacing of the music. That’s really what my job is at Reflector. It’s a great analogy.


Creativity output isn’t the same as mass-producing widgets. Do you have to keep that in mind, even with deadlines looming?

Yes, absolutely. Placing undo stress on someone often makes them less creative, so you have to balance the need to finish something on time with the need to get the most out of your team creatively. You have to keep in mind that creativity isn’t something you produce by flipping a switch. Constant, undo pressure can lead to burnout and a loss of creativity. I want my teams to enjoy their work, whether they are developing a book, a video game, or a comic. Passionate, engaged, and motivated teams can achieve far more than the work given to them.


The Assassin’s Creed titles that you helmed at Ubisoft are known for their quality. Now that you’re at Reflector, how do you maintain that same focus on excellence?

It’s important to keep in mind that excellence is something that is very fleeting. It’s something that is almost intangible – you can chase after it, but you never catch it. If you are lucky, and if you chase it with enough passion, energy, and temerity, then I think it’s something that you can sort of touch the edge of. Sometimes you do, and sometimes you don’t, but what’s most important is the chase. When I look around this industry, I think a lot of products have become just that – products. In many cases they are good enough, but they don’t exceed expectations. At Reflector, we want to produce transcendent work. I think can only be achieved when you are truly in the pursuit of excellence.


Final Question: If you had one piece of advice for other aspiring creatives, what would that be?

If you are able to keep that sacred fire kindled, and if you have in your mind the that your work is going to be a lifelong pursuit, then I think it’s possible to have long and successful career doing what you love.

Alex Amancio